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ASLA LAW FIRM
Practice Areas

Intellectual Property

ASLA Law Firm provides strategic advice on protecting, commercializing, and enforcing intellectual property assets in Jordan and throughout the MENA region. We represent brand owners, innovators, pharmaceutical pioneers, and tech companies in trademark portfolios, patent registrations, copyright licensing, and anti-counterfeiting enforcement.

Strategic Approach

How We Assist Clients

  • Managing trademark, patent, and industrial design filings before the Industrial Property Protection Directorate.
  • Executing aggressive anti-counterfeiting actions with Customs and the Public Security Directorate.
  • Drafting software licensing, franchising, technology transfer, and assignment agreements.
  • Litigating trademark infringement, trade secret theft, and unfair competition disputes before Jordanian courts.
Scope of Service

Core Legal Services

Tailored legal solutions delivered across the entire transactional and regulatory lifecycle.

Trademark Portfolio Strategy & Registration

Conducting clearance searches, filing applications, prosecuting oppositions, and managing international renewals.

Anti-Counterfeiting & Border Measures

Filing border enforcement notices with Jordan Customs to intercept counterfeit imports and coordinating market seizures.

Licensing, Franchising & IP Commercialization

Structuring master franchise agreements, royalty mechanisms, and technology transfers ensuring local law compliance.

Patent Protection & Trade Secrets

Filing PCT national phase entries, handling patent validity disputes, and protecting proprietary technical data.

Illustrative Track Record

Representative Matters & Scope

Representative engagements reflecting the scope and complexity of client matters handled.

1

Represented a Fortune 100 electronics brand in intercepting and destroying substantial counterfeit shipments at the Port of Aqaba.

2

Successfully registered and defended a portfolio of 80+ trademarks for an expanding regional retail group.

3

Structured the master franchise and trademark licensing agreements for an international dining brand entering Jordan.

4

Enforced trade secret and non-disclosure covenants against former executives of a leading technology provider.

Who We Advise

  • Global luxury, consumer goods, and fashion brand owners.
  • Multinational pharmaceutical, life sciences, and agritech companies.
  • Software developers, digital content creators, and SaaS platforms.
  • Regional retail and restaurant franchise operators.

Intersecting Industry Sectors

Our lawyers frequently deploy these legal capabilities across these primary industries:

Legal Insights & Q&A

Key Legal Questions & Insights

Concise answers to key regulatory and transactional questions in Jordan.

Under the Jordanian Trademarks Law, a registered trademark is protected for 10 years from the filing date and can be renewed indefinitely for consecutive 10-year periods upon payment of official renewal fees.

Key Lawyers in this Practice

Key Practitioners in this Field

Senior partners and counsel leading client mandates.

AA
Partner
Ahmad Al-Khatib

Managing Partner | Head of Corporate & Transactions

Ahmad is the Managing Partner of ASLA Law Firm with over 20 years of experience advising multinational corporations, private equity funds, and sovereign entities on complex M&A, cross-border investments, and energy infrastructure in Jordan and the MENA region.

LM
Partner
Layla Mansour

Partner | Head of Technology, IP & Employment

Layla is a partner specializing in technology transactions, data privacy under Jordan's PDPL, intellectual property strategy, and corporate employment structuring, counseling leading tech hubs and multinational brands.

Related Briefings & Insights

Related Legal Analysis & Briefings

Executive commentary on recent market and regulatory developments.

Complementary Practices

Complementary Practice Areas

Cross-practice capabilities supporting complex multi-faceted mandates.

Direct Inquiry

Consult with Our Intellectual Property Team

Our practice group partners will review your submission and provide confidential preliminary guidance.

Confidential Legal Inquiry

Please submit details regarding your matter. A senior lawyer will review your inquiry and respond promptly under strict confidentiality.